Top 40 supplier Gemline (asi/56070) is growing its partnership with Cuisinart.

The Lawrence, MA-headquartered company announced Aug. 9 that it’s now offering small appliances and housewares from the popular kitchen appliance and cookware brand.

New products include wine openers, ice cream makers, coffee grinders and more than 20 additional items.

This Cuisinart ice cream maker is among the 25 products added to Gemline’s portfolio.

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“We are thrilled to introduce the Cuisinart Appliance Collection to Gemline’s growing product portfolio,” said Frank Carpenito, president and CEO of Gemline. “This partnership is a testament to our ongoing commitment to providing our distributor partners with remarkable and purposeful products that elevate their gifting experience – and just in time for holiday gifting.”

After adding Cuisinart outdoor grilling products in July 2021, Gemline said it was met with high demand for more options.

Cuisinart manufactures a full range of products themed around the tagline, “Savor the Good Life.” Under the direction of Conair Corporation since 1989, Cuisinart has won design awards and sponsored culinary events and television shows.

The new Cuisinart product introduction by Gemline adds to the supplier’s growing selection of lifestyle and home offerings. In addition to this partnership, Gemline carries retail brands like Igloo, New Balance and Sharpie. In response to market demand, suppliers have increasingly been partnering with retail brands in recent years and bringing their products to the promo space.

Based on reported 2022 North American promotional product revenue of $151 million, Gemline ranked 12^th on Counselor’s most recent list of the largest suppliers in the industry.