Top 40 supplier HPG (asi/61966) has announced industry-exclusive partnerships with Waltham, MA-based Eastern Standard Provisions and Sonoma County, CA-based Haus for the company’s Batch & Bodega Fresh line.

Through the line, distributors have access to gourmet food gifts shipped directly to customers at one-piece minimums with customized gift messages, no set-up or dropship fees, and with all-inclusive shipping.

“The holidays are obviously the perfect time for food-based gifting and we’re excited to add both Haus and ES Provisions to our Fresh lineup just in time for the season,” Jason Lucash, founder of Batch & Bodega and chief development officer at HPG, said in a press release.

Haus is an alcohol brand that focuses on sourcing the highest-quality fruits, herbs and botanicals to create a modern aperitif. The brand will be available in two-pack boxes, shipping to 31 states.

“With Haus we saw a unique opportunity to bring a company into the promo space that is really shaking up the hospitality industry with its craft aperitifs,” Lucash said. “In choosing our first beverage partner, we wanted to offer something a little different than your standard wine in an engraved box. Haus presents a really sophisticated experience that works as an excellent gift for almost any client or industry.”

Haus’ goal is to make drinking better for as many people as possible, said Helena Price Hambrecht, co-founder and CEO of the brand. “It’s why we've used the highest-quality natural ingredients and zero artificial stuff since the beginning,” said Price, “and why we're thrilled to be partnering with HPG to bring Haus to even more drinkers across the country.”

Eastern Standard Provisions delivers artisanal soft pretzels, blended sauces and gourmet flavored toppings. Created by co-founder and chief product officer Lauren Moran, the company’s soft pretzels have a traditional Bavarian-style pretzel crust outside with the light, airy qualities of a brioche on the inside, HPG said. “ES Provisions has taken the pretzel world by storm, crafting some of the tastiest soft pretzels I’ve ever had while delivering an amazing unboxing experience,” Lucash said.

Batch & Bodega will offer seven different pretzel-based gift sets with a variety of toppings and dipping sauces.

Haus and Eastern Standard Provisions join existing Fresh partners from Batch & Bodega, including Caroline’s Cakes, Justice of the Pies, Nene’s Treats, Grey Ghost Bakery, Callie’s Hot Little Biscuit, We Take The Cake, Coolhaus, Sweet Girl Cookies, Red Velvet NYC, The Killer Brownie Company, Atomic Creamery, ‘Lette Macarons, Brooklyn Cupcake, and H&H Bagels.

With reported 2020 North American promotional product revenue of $169.8 million, HPG ranked 10th on Counselor’s most recent list of the largest suppliers in the promotional products industry.

Promo supplier companies that are part of HPG include Hub, Beacon, Best, Debco, BCG Creations, Origaudio, Handstands, HPG Exclusive, Batch & Bodega and Webb Company.