Top 40 distributor Proforma (asi/300094) has announced that Houston-based My Corporate Expressions (asi/490026) has joined its affiliate network.

“We are excited about the partnership with My Corporate Expressions,” Greg Muzzillo, founder of Proforma, said in a press release. “Brian Fitch’s choosing Proforma after his extensive research is a strong testament to the value of our technology solutions and business development resources. We are confident that this partnership will help Brian and his team accomplish their aggressive business growth goals.”

Fitch, owner of My Corporate Expressions, brings a $3.5 million business and 11 years of industry experience to Proforma. As a preferred provider to the Houston Texans, My Corporate Expressions is licensed by the team and the NFL to guide corporate marketers on brand standards, promotional rules and stadium regulations. “My decision to join Proforma was driven by their technology and business support,” Fitch said. “I researched all of the other affiliate organizations and technology solutions, and was blown away by the technology Proforma has built. We are confident that Proforma’s technology and growth resources will propel us to our growth goals.”

Fitch says that the Proforma White Glove Onboarding and Transition Team has made the onboarding process painless and efficient. With Proforma’s support, My Corporate Expressions was able to handle the entire transition while managing one of the largest sales months in the company’s history. “Proforma’s suite of technology solutions is amazing,” said Debbie Davis, director of operations at My Corporate Expressions. “Using ProVision will allow our team to be more efficient and focus our time on more profitable initiatives.”

With reported 2017 North American promotional product revenue of $368.9 million, Proforma ranked fourth on Counselor’s most recent list of the largest distributors in the industry.