Top 40 distributor Ariel Premium Supply (asi/36730) has announced the opening of its new West Coast production and service facility.

Designed to better serve distributors in the western half of the United States, the new facility offers a faster and more cost-effective FOB (freight on board) San Diego shipping point. The facility also offers top imprinting processes, features a Customer Care team and maintains millions of pieces of inventory on some of the company’s most popular items.

“This is a great opportunity for Ariel to better serve our distributors out west with faster service and delivery, all with the same quality and service they know us for,” Yuhling Lu, president of Ariel, said in a press release. “Distributors on the East Coast can also take advantage of this facility when they have to deliver to the West.”

With reported 2017 North American promotional product revenue of $52.3 million, Ariel Premium Supply ranked 26th on Counselor’s most recent list of the largest suppliers in the industry.