See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Awards

Top 40 Suppliers 2018: No. 26 Ariel Premium Supply

Counselor’s exclusive ranking of the suppliers with the most revenue in the promo products market.

Ariel Premium Supply (asi/36730)

By far, the largest riser on the 2018 Top 40 supplier list is Ariel, climbing 14 spots. The firm debuted in our rankings two years ago, reporting 2015 sales of $39.4 million. Since then, the company’s sales have risen another 33%, boosted by new product categories like tech and drinkware.

Previous rank: 40

2017 Revenue: $52.3 C

Number of employees: 202

Headquarters: Overland, MO

Year founded: 1993

Ownership: Private

Top officers: Yuhling Lu and Tai Lin

All revenue figures shown in $millions
C = calendar year
F = fiscal year
NR = not ranked
D = did not provide
* = adjusted based on restated sales
** = adjusted based on other distributor movement