Counselor’s exclusive ranking of the suppliers with the most revenue in the promo products market.

Blue Generation (asi/40653)

Since 2013, sales at Blue Generation have hovered right around $60 million, but company leaders are expecting better gains this year through new lines that feature trimmer cuts and new blends. Notably, sellers have placed BG apparel on Amazon, giving the company more exposure.

Previous rank: 26

2017 Revenue: $60.0 C

Number of employees: 75

Headquarters: Long Island City, NY

Year founded: 1944

Ownership: Private

Top officer: Eric Rubin

<sup>All revenue figures shown in $millions
C = calendar year
F = fiscal year
NR = not ranked
D = did not provide
* = adjusted based on restated sales
** = adjusted based on other distributor movement</sup>