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Awards

Top 40 Suppliers 2018: No. 2 alphabroder

Counselor’s exclusive ranking of the suppliers with the most revenue in the promo products market.

alphabroder (asi/34063)

Philadelphia-based alphabroder made a big move into the hard goods segment in 2017, acquiring long-time Top 40 supplier Prime Line. The deal increases alphabroder’s 2017 sales by more than 20%, putting the firm well over $1 billion in revenue.

Previous rank: 2**

2017 Revenue: $1,370.0 C

Number of employees: 2,600

Headquarters: Trevose, PA

Year founded: 1919

Ownership: Private

Top officer: Norm Hullinger

All revenue figures shown in $millions
C = calendar year
F = fiscal year
NR = not ranked
D = did not provide
* = adjusted based on restated sales
** = adjusted based on other distributor movement