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Awards

Power 50 2019: No. 39 Larry Cohen & Joan Landorf, Axis Promotions

Welcome to the 2019 Power 50 list, which ranks the most influential people in the industry.

#39 Larry Cohen & Joan Landorf, Axis Promotions (asi/128263)

2018 Rank: 40

Larry

Joan

Title: President

Title: EVP/Partner

Industry Experience: 29 years

Industry Experience: 26 years

With a largely female-powered staff, Axis Promotions is known for its creativity in crafting promotions for itself, as well as clients such as Discovery Networks, the NBA and Spotify. Leading this creative effort are Cohen and Landorf, who helped Axis grow its sales more than 6% in 2018, to a total of $54 million. In addition, its late-2018 acquisition of collegiate branded merchandise provider Campus Stop has the company poised for future growth and success.

“The most valuable lesson I’ve learned about leadership is to respect each person by listening carefully and demonstrating empathy. My goal as a leader is to serve colleagues and help facilitate personal and professional growth.” Joan Landorf, Axis Promotions