Welcome to the 2016 Power 50 list, which ranks the most influential people in the industry.

43: Heather Sanderson, Overture Premiums & Promotions (asi/288473)

2016 Rank: 43
2015 Rank: N/A

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One of two female newcomers to the list, Sanderson propelled her Chicago-area firm into the Top 40 with 13% growth last year. The CEO and owner of Overture comes highly decorated, having won Distributor Entrepreneur of the Year and Distributor Woman of Distinction from Counselor as well as repeatedly placing her company on Counselor’s Best Places to Work list.