Awards July 20, 2022
Top 40 Distributors 2022: No. 34 Stran Promotional Solutions
Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.
Stran Promotional Solutions
(asi/337725)
Stran listed as a publicly traded company in late 2021 (trading on the NASDAQ under the ticker symbol STRN) and ultimately raised $42.4 million. The company followed that up with the early 2022 acquisition of GAP Promotions (asi/199882), a distributorship whose clients include household names in the adult beverage industry, such as Molson Coors. Still, Stran dropped two places on this year’s Top 40 after it eked out a less than 1% annual sales increase. Executives say the near flat performance was still an achievement, as it came despite the loss of $14 million in revenue that occurred following the conclusion of a once-in-10-year program for the U.S. Census. Declining PPE sales also didn’t help. While Stran posted a loss amid heavy expenses tied to listing publicly, the GAP acquisition and other factors in Q1 2022, the firm increased sales 62.5% in the quarter. Company leaders believe more revenue gains – and strong profitability – lie ahead.
Previous Rank: 32
2021 Revenue: $47.3