Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

BrandVia Alliance
(asi/145037)

After revenue plunged nearly 40% during the COVID challenges of 2020, BrandVia surged back to growth in 2021, with annual sales soaring 48.1%. Acquir­ing new clients and increased spend from existing customers propelled the rise. Still, this will be BrandVia’s last year on the Top 40 as the company was acquired in May by HALO (asi/356000), promo’s largest dis­tributor. The acquisition occurred after the cut-off for this year’s Top 40, so BrandVia remains on the list for now.

All revenue figures shown in $millions