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Awards

Top 40 Distributors 2022: No. 29 The Vernon Company

Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

The Vernon Company
(asi/351700)


Sales were up almost 6% for the Newton, IA-based company run by Counselor Power 50 stalwart Chris Vernon, who has placed a renewed emphasis on building the corporate culture of his family business. Having hired Lisa Hubbard as the vp/sales & marketing towards the end of 2020, Hubbard – in a panel discussion at the ASI Orlando Show in January of this year – noted how important sharing knowledge and experience among team members is to the company’s continued growth and success. “Both Chris and I believe in working smarter, not harder,” Hubbard said on the panel, while also noting how important leveraging new technologies to help automate sales and operations, and making data-based decisions are to the strategic plan of the company going forward.

Previous Rank: 29

2021 Revenue: $65.5

All revenue figures shown in $millions