Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

AIA Corporation
(asi/109480)

AIA Corporation falls a spot this year after a 2021 revenue decline of 14.7%, with the company reporting that continuing fallout from the pandemic in 2021 led to a drop in owner count in its network. In the meantime, the distributor was named to Counselor’s Best Places to Work this year (its seventh appearance on the list), and also hosted a virtual Marketing Lab on digital sales strategies for its owners in March. In addition, it filled out its executive ranks by hiring industry veteran Rich Berg as senior VP of owner success in January and Greg Burpee as VP of owner success in October.

All revenue figures shown in $millions