Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

Sportsman Cap & Bag (asi/88877)

The first of four suppliers new to the Top 40, Sportsman Cap escaped the shock of shutdowns to increase sales by 34.5%. The company carved out a profitable niche in PPE by partnering with a swimsuit manufacturer to offer high-end patterned masks. In addition – just as in 2008, points out President Dan Saferstein – headwear proved to be nearly recession-proof as an inexpensive, one-size-fits-most entry for buyers to get back into traditional promo. This year, Sportsman is poised to dive deeper into sustainability, specifically through its exclusive offering of Atlantis Headwear.

Previous Rank: NR

2020 Revenue: $113.0 (Fiscal)

All revenue figures shown in $millions