Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

4imprint (asi/197045)

At one point in the initial wave of COVID shutdowns, 4imprint’s order counts were down more than 80% year-over-year. While sales improved, revenue never fully recovered. Annual North American promo revenue declined 34.5%, and the distributor slipped from first place on the Top 40 to third. Even after it finally started offering decorated PPE in Q3, the company reported that it sold a negligible amount of PPE in 2020 – a decision that certainly had an impact on orders during the height of the pandemic. Still, in a world where digital shopping is increasing, 4imprint is confident its e-commerce model will propel significant growth. Momentum was already building – in early May, order intake was running at about 85% of 2019 levels.

Previous Rank: 1

2020 Revenue: $549.9

All revenue figures shown in $millions