Awards July 08, 2021
Top 40 Distributors 2021: No. 17 Deluxe/Safeguard
Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.
Deluxe/Safeguard (asi/316203)
Estimated guidance puts Deluxe/Safeguard down 4.7% in 2020. The distributor kept its losses minimal thanks to PPE, which accounted for nearly 20% of company sales last year. The company is continuing with its Small Business Revolution video series that it started in 2015; in its sixth season, the show is helping black-owned businesses and entrepreneurs in Minneapolis-St. Paul.
Previous Rank: 17
2020 Revenue: $129.6 (Estimate with guidance)