Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Proforma (asi/300094)

One of the few women-owned businesses on the Top 40 list, Proforma had a notable year of growth with a 32.3% increase in sales, which the company attributes to “increasing profitability by increasing efficiency” with its new business management technology platform, ProVision. Relatedly, Proforma saw a record 130 franchisees reach its Million-Dollar and Multi-Million Dollar Club, and the company also launched its ProGlobal Network, which offered affiliates access to top overseas suppliers to facilitate their global growth.

Previous rank: 6

2019 Revenue: $501.0 C

Headquarters: Independence, OH

Year founded: 1978

Ownership: Private

Top officers: Vera & Greg Muzzillo

All revenue figures shown in $millions
C = calendar year
F = fiscal year
NR = not ranked