Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Overture (asi/288473)

With top clients in fields that include healthcare, aviation and food/beverage, Overture grew sales 118% between 2014 and 2019. That’s propelled the tech-savvy distributor from 31 in the rankings in 2019 to 26 in 2020. Overture’s sales jumped 34% year-over-year in 2019.

Previous rank: 31

2019 Revenue: $81.3 C

Headquarters: Waukegan, IL

Year founded: 2001

Ownership: Private

Top officer: Jo Ann Gilley

All revenue figures shown in $millions
C = calendar year
F = fiscal year
NR = not ranked