Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Safeguard/Deluxe (asi/316203)

Even though it fell one spot on the list, Safeguard still grew its sales by 7.5% last year and has achieved an annual growth rate of 21.3% over the last five years. The company has consciously shifted from aggressive expansion through acquisition to a more sustainable plan focusing on organic growth.

Previous rank: 16

2019 Revenue: $136.0 (estimate with guidance)

Headquarters: Dallas, TX Shoreview, MN

Year founded: 1916

Ownership: Public

Top officer: Barry McCarthy

All revenue figures shown in $millions
C = calendar year
F = fiscal year
NR = not ranked