Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Jack Nadel International (asi/279600)

Experiencing nearly 20% growth from ’18 to ’19 in its North American promo sales, JNI leveraged its creative and marketing teams to give its 125-plus reps a full slate of selling tools, education, marketing resources and competitive commissions. The company also grew its global footprint to increase its overseas market share with a U.K. office as well. With approximately 600 clients spending more than $10,000 per year, the company’s primary sales markets are technology, healthcare and finance.  

Previous rank: 17

2019 Revenue: $151.0 C

Headquarters: Los Angeles, CA

Year founded: 1953

Ownership: Private

Top officer: Craig Nadel

All revenue figures shown in $millions
C = calendar year
F = fiscal year
NR = not ranked