Counselor Top 40 supplier PCNA (asi/66887) has enhanced its integration between its product lineup and ASI’s comprehensive sourcing and product platform, ESP.

With the new improvements, all the supplier’s listings now feature images of every available color for a given product, and distributors viewing a product can search those images by color.

“At PCNA, we’re continually investing in technology and data enhancements that make it easier for distributors to do business with us,” said Brennen Volbeda, senior director of digital experience and strategy at PCNA. “These ESP feed improvements are a direct result of that focus, ensuring that every product color, image and detail is accurately represented.”

Based on 2024 North American promotional products revenue of $659.8 million, PCNA ranked fourth on Counselor’s most recent list of the largest suppliers in the industry.