California Tattoos & Promotional Products (asi/43530), which specializes in temporary tattoos, stickers and drink coasters, has named Wendy Flaherty director of marketing, parent company Tattoo Manufacturing International (TMI) has announced.

In her new role, Flaherty’s charge is to expand opportunities with clients and drive business growth. She enjoys collaborating and partnering with customers to help them exceed expectations and deliver profitable growth, a statement from the company said.

Wendy Flaherty, California Tattoos (asi/43530)

“It feels fantastic to return to the promotional products industry,” Flaherty shared on her LinkedIn profile. “I’m eager to embark on this exciting journey with such an amazing and talented group.”

TMI said that Flaherty has spent her entire career in marketing and brings more than 15 years of promotional products experience, including time with companies like Top 40 Supplier Koozie Group (asi/40480) and Top 40 distributor Deluxe/Safeguard (asi/316203).

“We are very excited to have Wendy join our temporary tattoo and promo family,” said TMI President Chris Huff. “She brings a strong promotional products and marketing background and sees limitless distributor opportunities to grow their revenue. Her creative savvy and outgoing demeanor are a perfect fit for our fun group.”

Flaherty earned a B.A. in marketing from the University of South Florida (USF) and was involved in a marketing fraternity that campaigned to bring football to USF, the company said.