High Caliber Line (asi/43442) has announced that Ray Jimenez, a promo professional with over 25 years of industry experience, has joined its sales team. Jimenez, who has worked for both suppliers and distributors, is looking forward to collaborating closely with clients to help them stand out. “I always try to put myself in my clients’ shoes,” he said. “The goal is to deliver something that’s valuable, cool, and something I’d personally use.”

Antera Software USA, a provider of business management software for suppliers and distributors, hosted a community open house and supplier appreciation dinner on Thursday, March 12. The event featured expert insights from distinguished speakers and product demonstrations.

Gemini Industries’ (asi/56100) email will be down starting at 4:00 p.m. EST on Friday, March 20, 2026, due to an email upgrade. Staff will not be able to respond to emails that come in on Friday after 4:00 p.m. EST until Monday, March 23, at 8 a.m. CST. Email senders will not receive an out of office during this time. Gemini said staff will respond as quickly as possible on Monday.

World Emblem (asi/98264), a Counselor Top 40 supplier, has announced the launch of EcoWoven Custom Patches, an eco-friendly product made from recyclable material and designed to replicate the appearance and texture of traditional woven patches. Unlike traditional woven or embroidered patches, the product accommodates a full range of RGB, CMYK and Pantone colors, along with very small and sharp details.

Brilliant (asi/146116) will host “Merch as Media: How Physical Products Became a Modern Media Channel” on Thursday, April 9 at 2:00 p.m. ET. The free webinar will be presented by Tommy Gomez, Brilliant’s senior director of creative strategy and Counselor’s 2023 Distributor Up-and-Comer of the Year. Attendees will learn how savvy brands are leveraging physical promo products to gain attention in a digital world, and how to make merch drops memorable and shareable. Register here.

Canadian Solutions for Business (CSB, asi/120086), part of Counselor Top 40 distributor ASB (asi/120075), welcomes Mike Weir as senior account executive/solutions specialist. Weir is based in Moncton, New Brunswick, and has more than 25 years of experience in the print and promo markets. “My mission is simple: to provide the most seamless order process possible from beginning to end,” says Weir. “I’m excited to join CSB and serve as a strategic partner to my clients, helping them find the right solutions and achieve their goals effectively.”

The Authentic T-Shirt Company/SanMar Canada (asi/84864) welcomes Natasha Kennedy as regional sales manager for Atlantic Canada. Kennedy brings more than 15 years of experience in outsides sales to her new role.

Showdown Displays (asi/87188), a Counselor Top 40 supplier, has appointed Primo Sales Agency, led by Matt Wollenberg and Brianna LePiane, to represent the visual communication, event and display solutions company in British Columbia.

Natural Trends (asi/73497) now offers branded Hydration Tubes (HT4) containing four packets of Liquid I.V. electrolyte drink mixes, in addition to individual packets available to add to the supplier’s outdoor and travel essentials kits. “Liquid I.V. is a great addition for clients because it’s a brand people know and trust, and it’s something they’ll actually use,” says Joel Krane, vice president of sales at Natural Trends. “That makes it a strong choice for all kinds of on-the-go lifestyle and wellness promotions.”

Vantage Apparel (asi/93390), a Counselor Top 40 supplier, has appointed Keith Hughes as Northeast outside sales account manager. In his new role, Hughes will cover Western New York, Massachusetts, Maine, Rhode Island, New Hampshire and Vermont. Previously, Hughes was the Northeast sales executive for Cotton Heritage (asi/46778) and also spent time in corporate sales at both Top 40 supplier Cutter & Buck (asi/47965) and AHEAD USA (asi/33220), a headwear line now offered in promo exclusively by Top 40 supplier Gemline (asi/56070).

Reciprocity Road, an alliance of 13 distributors across the U.S. and Canada, has added three new preferred supplier partners: Rupt (asi/84203), Terry Town (asi/90913) and Marine Layer (asi/68730). 

PCNA (asi/66887), a Counselor Top 40 supplier, has launched in-house travel accessories collection Wander & Roam. Distributors in U.S. and Canada can now shop eight different products, including a packable neck pillow (1126-04), organizer case (1126-05) and compression packing cube set (1126-07). “Each year, we identify the trends shaping what customers want most, and this year one of our biggest is ‘Experience Enabled,’ which focuses on products thoughtfully designed to elevate travel and everyday adventures,” says Liz Haesler, global chief merchandising officer at PCNA. “The assortment answers strong demand for products that fit seamlessly into busy, on-the-go routines, from the workday to the weekend.”

BAP Agency (asi/131912), a distributor based in Albertville, AL, has announced Alice Anne Heath as its new graphic designer/photographer and David Goss as bookkeeper. The agency says these new roles support its evolving client base and expanding capabilities.