Global agency Brand Revolution has acquired fresh id, a custom merchandise provider with offices in Germany, London and Hong Kong.

The deal marks Brand Revolution’s third major acquisition since it was formed in 2024 through the merger of U.S.-based marketing and events firm Haute and U.K.-based promo distributor Fluid Branding (asi/195718, which now serves at the promo arm of the combined company). In April, Brand Revolution acquired social-first creative agency Brilliant, based in Leeds, England, then added Denver, Colorado-based studio Lumenati in October.

“This move brings us closer to our ultimate goal of being a truly globally connected marketing agency – bringing world-class expertise together under one roof,” said Alisa Haynes, CEO of Brand Revolution. “We can’t wait to start learning from each other and delivering even greater value to our clients.”

The fresh id and Brand Revolution teams celebrate the acquisition.

Founded in Germany, fresh id is an EcoVadis Platinum-certified company that designs and sources custom merchandise, with a particular focus on sustainability. With the addition of fresh id, Brand Revolution expects to increase global reach, particularly in Germany and with manufacturing partners in Asia, as well as expand the company’s capabilities in custom products, POS and packaging.

The fresh id team will stay onboard as a division of Brand Revolution and remain based in Germany.

“From the beginning, our work has always been about more than products. It’s about bringing people together and creating something that matters,” said fresh id co-founder Marc Huff. “Joining Brand Revolution lets us keep growing our ideas and values, now with a partner who shares our passion for doing things the right way.”