Gold Bond (asi/57653) has a fresh new look.

The Hixson, TN-based supplier has relaunched its website with a more modern look, enhanced functionality and several new features designed to streamline the customer experience.

The new website includes a modern look and enhanced functionality, like real-time inventory availability and a live chat feature.

Real-time shipping estimates, for example, allow customers to compare shipping options based on order weight, dimension and destination by retrieving live shipping rates for UPS and FedEx. The feature also includes detailed package and weight information to ensure logistics transparency.

The new site includes real-time inventory availability and a live chat support feature to connect with Gold Bond representatives, as well. The goal is to ensure faster decision-making and ease of ordering for distributors, and to improve order accuracy.

“At Gold Bond, we are always looking for ways to enhance our customer experience, and this website update is a reflection of that commitment,” said President Mark Godsey. “With real-time freight calculations and instant support, our customers have the tools they need to make informed purchasing decisions quickly and efficiently.”