News March 27, 2024
Proforma Hosts Annual Million Dollar Club Celebration
The Top 40 firm recognized distributor-owner affiliates within its network who generated annual sales between $1 million and $50 million.
Top 40 distributor Proforma (asi/300094) recently hosted its annual Million Dollar Club event at the La Cantera Resort in San Antonio, TX, recognizing distributor owner-affiliates in its network for their 2023 sales achievements.
Qualifying distributorships generated an annual sales range between $1 million to nearly $50 million. The event hosted nearly 500 Proforma members, including distributor owners, supplier partners and support center team members.
Supplier-sponsored sessions, poolside events and local excursions provided ample opportunities for members to connect and network, according to Proforma.
“Our Million Dollar Club event demonstrates the strength of the Proforma network,” said Meg Erber, director of sales. “Between our support center teams, distributor owners, sales professionals and supplier partners, they continue to set the bar for innovative excellence within the print and promotional products industry.”
At the awards ceremony, top-performing distributor owners and supplier partners were commemorated. Twenty new and next-level members were also inducted into the club.
“The Million Dollar Club celebration is a special opportunity for our top distributor owners and supplier partners to come together and celebrate success, share strategies and build lasting connections,” said Michelle Dalton, vice president of strategic partner development. “This event stands as a reflection of the strong partnerships that drive Proforma’s continuous growth.”
Altogether, Proforma has 193 affiliate owners in the Million Dollar Club.
Based on reported 2022 North American promotional product revenue of $620 million, Proforma ranked fifth on Counselor’s most recent list of the top distributors in the industry.