News January 28, 2026
The Bright Side: SnugZ USA Donates $100,000 to Wounded Warrior Project
The Counselor Top 40 supplier earmarks 1% of sales from its Basecamp product line to the veteran organization.
Key Takeaways
• Counselor Top 40 supplier SnugZ USA (asi/88060) recently donated $100,000 to the Wounded Warrior Project (WWP) to help support the nonprofit’s mission of programming and advocacy for post-9/11 veterans.
• SnugZ USA’s yearslong partnership with the organization includes donating 1% of sales from the supplier’s Basecamp line back to WWP.
Counselor Top 40 supplier SnugZ USA (asi/88060) is continuing to make a difference in the lives of post-9/11 veterans and their families.
The Utah-based firm recently presented the Wounded Warrior Project with a $100,000 donation as part of a yearslong partnership with the veteran’s organization. This year’s donation included a percentage of sales from the supplier’s Basecamp line, as well as more than $17,000 raised from SnugZ’s annual Carry Forward 5K event on Veterans Day.
SnugZ USA (asi/88060) presents representatives of Wounded Warrior Project with the company’s $100,000 donation to the nonprofit, raised through a percentage of Basecamp sales.
“We are so proud to be a part of the Wounded Warrior Project family and provide continuing support to an organization that means so much to us,” said SnugZ Chief Revenue Officer Brittany David, a member of Counselor’s Power 50 list of the most influential people in promo. “We also love that it continues to give an opportunity for our industry to give back to those who desperately need it and want to thank our distributor partners who make all of this possible.”
The Wounded Warrior Project is a veteran services organization that focuses on providing programs, advocacy and awareness efforts for post-9/11 ill or injured veterans and their families.
SnugZ first partnered with Wounded Warrior Project following a speaking engagement with wounded warrior Dan Nevins in 2015, and the partnership today now includes a donation of 1% of sales from the SnugZ Basecamp line, with a minimum of $100,000 per calendar year.
“Support from our partners like SnugZ USA makes it possible for Wounded Warrior Project to be there for warriors and their loved ones throughout their lifetime,” said Wally Edwards, director of corporate partnerships at the Wounded Warrior Project. “Together, we ensure no veteran, caregiver or family member ever feels alone.”
SnugZ ranked 21st on Counselor’s most recent list of the largest suppliers in the industry, with 2024 North American promotional products revenue of $93.6 million.