Counselor Top 40 supplier Vantage Apparel (asi/93390) has tapped Lauren Monnier as its new director of merchandising, bringing her experience in product development and production to the Avenel, NJ-based firm.

Lauren Monnier, Vantage Apparel (asi/93390)

The move is an effort to continue driving Vantage’s innovation and leadership in the branded apparel market, the company said.

"We couldn’t be more excited to have Lauren join the Vantage team," said Rob Watson, CEO of Vantage Apparel and a member of Counselor’s Power 50 list of the most influential people in the industry. "Her incredible background in the apparel world and fresh perspective align perfectly with our dedication to quality fashion and leadership in industry trends."

Prior to joining the team at Vantage, Monnier spent more than 15 years working with a variety of large retail corporations, including Perry Ellis International (asi/77715) and ANN INC.

Most recently, she served as the director of product development and production for Club Monaco, where she managed some of the fashion retailer’s top-selling product categories.

“The opportunity to blend my background in apparel development with Vantage’s impressive assortment and decoration capabilities is inspiring,” Monnier said. “I look forward to locking arms with our incredibly talented team to shape the future of Vantage’s product line in ways that excite and delight our customers."

Based on reported 2023 North American promotional products revenue of $53 million, Vantage Apparel ranked 38^th on Counselor’s most recent list of the largest suppliers in the industry.