Awards January 21, 2025
Does Your Company Qualify for Counselor’s Top 40 List?
If your company’s 2024 U.S./Canadian promo product sales were over $20 million, it may be eligible to be on Counselor’s exclusive ranking.
Each year Counselor ranks the top 40 distributors and suppliers in the industry by their promo revenue, and we’ve commenced the research for this year’s list. Top 40 companies will be honored during the Counselor Awards ceremony in July at the ASI Show Chicago, and each will be profiled in Counselor’s annual State of the Industry edition.
To see if your company qualifies for the Counselor Top 40, please read the rules below. Then, enter the information into this survey link: https://www.surveymonkey.com/r/25_Top_40.
Note: Sales figures must be certified by CEO, CFO, owner or auditor.
Deadline is Friday, Feb. 14, 2025. If you have any questions, please contact Managing Editor Joan Chaykin at jchaykin@asicentral.com.
Distributor Rules:
- Only those distributors that have been members of ASI for at least one year and are not a subsidiary of another ASI member company are eligible for ranking.
- Report calendar or fiscal year sales total for 2024 shown in U.S. dollars. Note: Only U.S./Canada sales will qualify for ranking. However, in separate questions, we also ask for both global figures and total company sales.
- Report only those sales of promotional products sold to clients for promotional, recognition or public relations (goodwill) purposes. The following should not be included in your submitted figure: print or electronic advertising (magazine, TV, newspaper, radio, websites for clients, etc.), outdoor advertising (billboards), travel and nontraditional products.
- Using the same criteria as above, the 2024 sales figures of other promotional products distributors acquired by your company may be included in the total sales figures, provided that the acquisition was completed on or before January 15, 2025. Anything not completed prior to this date must be held for inclusion in next year’s Top 40.
- Sales from other channels (e.g., retail) should not be included in your total reported sales volume and will not be considered for ranking.
- If your promotional products company also functions as a supplier to other distributors, those sales cannot be included.
Supplier Rules:
- Only those suppliers that have been members of ASI for at least one year and are not a subsidiary of another company are eligible for ranking.
- Report calendar or fiscal year sales total for 2024 (shown in U.S. dollars).
- Report only those sales of promotional products to and/or through distributors or other promotional products suppliers. Note: Only U.S. and Canada sales will qualify for ranking. However, in separate questions, we also ask for both global figures and total company sales. All figures must be shown in U.S. dollars.
- “Promotional products” includes any product you’ve sold, provided that you sold it to and/or through recognized, traditional promotional products or premium distributors/resellers. Do not include sales to buyers or through retailers/distributors in other industries.
- Using the same criteria as above, the 2024 sales figures of other promotional products suppliers acquired by your company may be included in the total sales figures, provided the acquisition was completed on or before January 15, 2025. Anything not completed prior to this date must be held for inclusion in next year’s Top 40.
Counselor Top 40 Distributor Survey
Note: All sales figures must be shown in U.S. dollars and must be certified by CEO, CFO, owner or auditor.
Company Name
ASI#
Name of Company Top Officer
Title of Company Top Officer
Corporate Headquarters Address
Corporate Headquarters City
Corporate Headquarters State
Corporate Headquarters Country
2024 sales information (Please enter all sales information in U.S. dollars):
- Total 2024 U.S./Canada promotional products sales (in U.S. dollars; do not include retail and/or overseas sales):
- Total 2024 global promotional products sales:
- Total 2024 company sales:
Was your company profitable in 2024?
What was your company’s profit margin in 2024?
Do 2024 financials represent calendar or fiscal year?
Prior years’ sales:
- Total 2023 U.S./Canada promotional products sales
- Total 2022 U.S./Canada promotional products sales
Please answer the following questions.
- To what do you attribute your sales increase or decrease for 2024?
- What is your top company goal or initiative in 2025?
- What are your sales expectations/projections for 2025?
How many offices worldwide (including U.S. and Canada) does your company have?
How many total affiliated companies (franchisees, affiliates, etc.) are part of your business?
How many total salespeople are part of your entire organization, including all salespeople at your affiliated companies?
What are the top three industries/markets your company serves?
Please answer the following questions about your business.
- Is your company privately owned?
- Is your company a minority-based business?
- Is your company a woman-owned business?
In what year was your company established?
Name/title of person that certifies results as stated in this document:
Today’s date
I certify all sales figures are accurate. Note: Sales figures must be certified by CEO, CFO, owner or auditor.
Counselor Top 40 Supplier Survey
Note: All sales figures must be shown in U.S. dollars and must be certified by CEO, CFO, owner or auditor.
Company Name
ASI#
Name of Company Top Officer
Title of Company Top Officer
Corporate Headquarters Address
Corporate Headquarters City
Corporate Headquarters State
Corporate Headquarters Country
2024 sales information (Please enter all sales information in U.S. dollars):
- Total 2024 U.S./Canada promotional products sales (in U.S. dollars; do not include retail and/or overseas sales)
- Total 2024 global promotional products sales
- Total 2024 company sales
Was your company profitable in 2024?
What was your company’s profit margin in 2024?
Do 2024 financials represent calendar or fiscal year?
Prior years’ sales:
- Total 2023 U.S./Canada promotional products sales
- Total 2022 U.S./Canada promotional products sales
Please answer the following questions.
- To what do you attribute your sales increase or decrease for 2024?
- What is your top company goal or initiative in 2025?
- What are your sales expectations/projections for 2025?
Please answer the following questions about your business.
- Is your company privately owned?
- Is your company a minority-based business?
- Is your company a woman-owned business?
In what year was your company established?
Name/title of person that certifies results as stated in this document:
Today’s date
I certify all sales figures are accurate. Note: Sales figures must be certified by CEO, CFO, owner or auditor.