Counselor Top 40 distributor iPROMOTEu (asi/232119) honored top vendor partners for their commitment, service and innovation at its annual Supplier Awards Breakfast last month.

“This event is about recognizing the suppliers who show up for our community every day,” said Lori Bauer, iPROMOTEu’s CEO and a member of Counselor’s Power 50 list of the most influential people in promo. “Our preferred vendors are deeply invested in our affiliates’ success, and their dedication, creativity and collaboration continue to fuel meaningful business growth across our network.”

Joe Hoffmann, Lori Bauer and Nicki Staats of iPROMOTEu (asi/232119) present Charles Duggan, Keith Lofton, Heather Smartt, Alina Rubinshteyn and Rob Baumgardner of Counselor Top 40 supplier Goldstar (asi/73295) with iPROMOTEu’s Supplier of the Year award.

In addition to recognizing the distributor’s top 20 suppliers by overall purchasing volume, the following companies were specifically honored at the breakfast:

• Counselor Top 40 supplier Goldstar (asi/73295) was named iPROMOTEu Supplier of the Year, chosen by the distributor’s affiliate base for its reliability, integrity and customer service.
• Corrin Francisco, in sales support at Counselor Top 40 supplier Ariel Premium Supply (asi/36730), was awarded Supplier Representative of the Year.
• Sock Club (asi/88072) was recognized with the Breakout Supplier award for its sales growth and support of iPROMOTEu in 2025.
• Counselor Top 40 supplier HPG (asi/61966) was recognized with a Supplier Appreciation award for its partnership and support of iPROMOTEu affiliates.

“Our supplier community continues to raise the bar,” said Nicki Staats, vice president of vendor management at iPROMOTEu. “Their investment in our affiliates, willingness to collaborate and focus on innovation make these partnerships invaluable to our success.”

Based on 2024 North American promotional products revenue of $371 million, iPROMOTEu ranks eighth on Counselor’s most recent list of the largest distributors in the industry.