Imperial (asi/75945) has expanded its College Collection of headwear to 19 schools. The collection launched in October 2025 with an initial lineup of eight schools, but the program has expanded rapidly, adding 11 new schools since then. 

ATTRACTION (asi/37442) reports that its Ethica brand saw 22% year-over-year growth in Q1. The line of basics, like T-shirts, sweatshirts, toques and totes, is made of sustainable fabrics such as organic cotton and rPET, and is 100% designed, manufactured and decorated in Lac-Drolet, QC, by unionized workers. “Our all-under-one-roof model takes real complexity off our distributors’ plates and shortens their timelines,” said Bruno Renaud, vice president of promotional sales. “It’s this turnkey offering, rooted in Canadian craftsmanship, that explains the growth we’re seeing today.”  

Promo Direct (asi/ 300477) has introduced a new selection of eco-friendly and sustainable promo products, the distributor announced this week. The initiative is designed to provide organizations with a wide variety of environmentally conscious marketing solutions and arrives just ahead of Earth Day.   

Spark Branded Solutions has joined Reciprocity Road, a collective of 14 promotional product distributor partners committed to driving business growth, fostering community engagement and promoting sustainability. Reciprocity Road leverages collective buying power, shared resources and philanthropic initiatives to create positive change within the industry and the communities it serves. “Reciprocity Road aligns deeply with our mission of creating branded merchandise that matters, and we look forward to contributing to a community focused on doing good, giving back and making a lasting impact together,” said Chelsea Williams, owner and CEO of Spark Branded Solutions.