Liqui-Mark Corp. (asi/67675), a writing instruments supplier has added new sales reps. JSA Promo - Jules Scheck Associates, represented by Jason Bickoff, Lori Ruderman, Beata Miller and Sean Kurtzman, will cover the Northeast region, including the states of CT, DC, MD, MA, NH, VT, ME, RI, NJ, NY, PA and DE. Bridge Marketing Services, represented by Cory Schroepfer, Kristian Pawlikowski and Richard Schmidt, will cover the Midwest, including the states of OH, MI, IN, WI, IL, MN, IA, MO, KS, NE, SD and ND.

Storm Creek (asi/89879), a supplier of sustainable apparel, has hired two new salespeople: Tom Clouser as director of national accounts and Mason Lovich as inside sales account manager. Clouser has more than 20 years in the promo space, most recently serving as national sales manager at BEL Promo (asi/39552), where he increased revenue by 72% through key account expansion and strategic planning. Lovich previously worked as a sales rep at Cintas (asi/162167). “Tom’s years in the industry and Mason’s fresh enthusiasm make them invaluable additions to our team as we continue to elevate our brand, expand our reach and identify how we can better partner with our distributor customers,” said Doug Jackson, Storm Creek president.

Vantage Apparel (asi/93390), a Counselor Top 40 supplier, is celebrating the 20^th anniversary of its Vansport line. Originally introduced as a moisture-wicking polo line, Vansport has expanded over the last two decades to include a full range of performance-driven styles designed for versatility, comfort and durability, according to the company. “Performance wear was trending — its permanence after 20 years speaks for itself,” said Ira Neaman, president of Vantage Apparel.