Facilisgroup is adding to its executive team.

The promo industry software provider has appointed JC Capote, an experienced software sales pro, to chief revenue officer.

“JC’s deep experience in enterprise SaaS (Software as a Service), combined with his passion for creating repeatable success, will support our growth and further deepens the unique combination of technology and industry leadership at Facilisgroup,” said Chris Lee, Facilisgroup president. “He is a natural fit for the collaborative and performance-driven culture our community is built on.”

JC Capote, Facilisgroup

Capote has nearly two decades of sales experience focused on software services, including more than a decade as a sales leader. He’s worked with a variety of software providers over that time, including e-commerce platform Cleverbridge and human resources services firm ADP.

His new role will see him leading Facilisgroup’s go-to-market and new business development strategies, with a focus on driving growth and strengthening the firm’s market position.

“I’m most excited about building a structured, high-performing revenue engine that will empower our team to succeed,” Capote said. “There’s an exciting road ahead, and I’m looking forward to making a lasting impact.”