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Strategy

Episode 114: Get to Know alphabroder’s Taryn Estrada
Episode 114: Get to Know alphabroder’s Taryn Estrada

Starting a career in a brand-new and unfamiliar industry with a prominent company can...

Geiger Hires Promo Veteran Mark Jenkins to VP Role
Geiger Hires Promo Veteran Mark Jenkins to VP Role
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The Top 40 firm has enlisted Jenkins to spearhead its business in the Midwest market.

Bogus! Scammer Poses as University Buyer in Attempted Con

It’s not the first time – and likely not t...


Distributor Checklist: Ask the Right Questions for Proactive Promo Sales

Don't sit around and wait for sales to...


Ein Prost! Official Munich Oktoberfest Unveils New Logo

Designers created a special font for the l...

Podcast: How to Survive the End-of-Year Sales Rush
Podcast: How to Survive the End-of-Year Sales Rush
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When the weather starts to get cold, you know what that means: the end-of-year sales...

Promotions Planner: Year-End Events
Promotions Planner: Year-End Events
Web Exclusive

Start presenting ideas to clients for campaigns centered on December observances.

iPROMOTEu Names Director of Business Development
iPROMOTEu Names Director of Business Development
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The Top 40 distributorship has hired industry veteran Jeff Marks to the role.

Supply Chain Solutions: How to Avoid Delays & Meet Deadlines
Supply Chain Solutions: How to Avoid Delays & Meet Deadlines
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Supply chain issues are, unfortunately, as prevalent as ever. Even if these...

Last Gasp Deal Averts Railroad Strike That Would Have Caused Supply Chain Havoc

A strike would likely have had significant...


4 Quick Tips for Writing High-Quality Content

Google has been rolling out updates to its...


Are You Ready for Pumpkin Spice Season?

If it seems like there's more pumpkin...

The Campaign: Creating a Branded Backpack for More Than 10,000 Amazon Employees

Hitex Marketing Group, a Miami-based distr...


Jose Gomez Promoted to CEO of Edwards Garment

Gomez now holds the title of president/CEO...


Good, Better, Best: The Secret to Displays & Signage Sales

While most people are familiar with...

5 Ideas for Targeting the Growing Gig Economy
5 Ideas for Targeting the Growing Gig Economy
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Help companies that enlist independent contractors and freelancers to build engagement ...

Wet-It! Sponge Cloths Allow Consumers to Ditch the Disposables
Wet-It! Sponge Cloths Allow Consumers to Ditch the Disposables
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A common product in Sweden, the absorbent cloths replace around 17 paper towel rolls du...

Episode 113: Is BeReal for Real?
Episode 113: Is BeReal for Real?

In the age of curated social media feeds that show off picture-perfect content...

The Magnet Group Promotes Nathan Baine to Director of Marketing
The Magnet Group Promotes Nathan Baine to Director of Marketing
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Baine has worked at the Top 40 supplier for 11 years, most recently as webmaster.

Sports Merch Mishaps Lead to Demand for Misprinted Items
Sports Merch Mishaps Lead to Demand for Misprinted Items
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It’s an ironic twist in the cases involving a glaring misspelling on a UC Irvine sweats...

Joe’s Promo Picks: Hit the Slopes
Joe’s Promo Picks: Hit the Slopes
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Product Editor Joe Haley features his top branded swag choices for winter fun.