Strategy

After COVID-Era Decline, UK Promo Market Sales Soar Above £1 Billion Again

Promogram

The relaxing of COVID restrictions, a return of events, inflation and strong demand fro...

I Don’t Want To Throw Away These Logoed T-Shirts

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It’s not obvious to me and millions of other people how to recycle clothing. We need to...

3 Trends To Target Gen Z

Savvy and quirky, Gen Z loves technology a...

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Outdoor Cap Taps Transportation Industry Pro to Take Over Lead Customer Experience Position

Michelle Thomas joins the Top 40 supplier ...

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6 Ways To Maximize Your Marketing Budget

Take a fresh look at goals and strategies ...

Grossman Marketing Group Names David Granetz Vice President of Sales & Business Development

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Granetz has sales experience at Top 40 firms. Grossman Marketing is a fourth-generation...

Stat Spotlight: Consumers Care About Sustainability Claims

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A joint study by NielsenIQ and McKinsey found that products making ESG-related claims h...

The Making of a Mascot: How ASI’s ‘Plus’ Was Brought to Life

Promogram Canada

Toronto-based Hogtown Mascots shares the process of creating the promo industry’s favor...

Terry Town Celebrates 35th Anniversary

Promogram

The family-owned supplier has keyed in on product innovation/expansion, fostering stron...

The Bright Side: Keepsake Products Launches Training for Underserved Youth

The supplier has partnered with the Marian...

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Ohio Promo Suppliers’ Operations, Staff Affected by Toxic-Chemical-Carrying Train Derailment

One industry firm is in an evacuation zone...

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Decorating Roundup: Education, Equipment & Supplies

Equipment and material suppliers roll out ...

  Breaking Down Promo’s Record-Tying 2022 Sales

Promo won 2022. Last year,...

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MLB Jerseys to Feature Corporate Sponsor Logos for First Time

The Los Angeles Angels just announced a sp...

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7 Tips for Beating the Winter Blues

The cold months can be long and, yes, depr...

Fact vs. Fiction: Debunking 5 Decorated Apparel Myths

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The advancing pace of technology and innovation is turning standard apparel decoration ...

  Episode 125: Social Media Advice for Apparel Decorating Pros

Erich Campbell has been around sewing his whole life, but he's very forthright when...

Get in on the #StanleyCup Trend

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A 40-oz. stainless-steel tumbler is taking social media by storm. Here’s how to get in ...

CVC Jersey/Cotton: Top Styles To Sell Your Clients

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CVC and cotton apparel just got a major style upgrade. Premium blanks supplier Next...

The Best Decoration Techniques for CVC Jersey

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When selling affordable apparel such as styles made from CVC jersey, it's important...

Trend Alert: Go Big With Oversized Bags

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The large accessory is back in vogue, and that’s great news for the industry.