Strategy

How to Improve Facebook Ad Performance

Counselor

Eager to attract new customers when the pandemic economy has made them a premium? Strat...

Reopening Gift Guide: 6 Reasons to Sell High-End & Handcrafted Promos

Web Exclusive

From corporate offices reopening their doors to companies thanking customers for...

Dems Allege Billions in PPP ‘Fraud, Waste, Abuse’

Republicans countered that fraud has been ...

---

Survey: Promo Favors Trump Second Term

The exclusive research from ASI also shows...

---

TikTok Creators to Sell Merch Within the App

The new functionality that allows for dire...

In The News - September 2020

Promogram

Facilisgroup announces REBOUND-Q4, a virtual event focused on how to succeed in Q4...

Promo Firms Weigh Payroll Tax Deferral

Promogram

Business owners in the promotional products industry have told Counselor they’re unlike...

Facilisgroup Partners Give Back

Web Exclusive

Promotional products distributors have been generous with their time and money during t...

2020 ASI Global Ad Impressions Study Highlights

Counselor

Here are some key takeaways from this year’s comprehensive swag report, including cruci...

PPE Sales Guide: How to Increase Orders With Essential Products

If there's one promo that stole the...

---

5 Reasons You Should Always Recommend Full-Color Decoration

Full-color graphics almost always make...

---

What Inspired the Unisex Ideal Heavyweight Crew

Style revolutions don't just happen...

Inside the 1800: Interview With Caius Olowu, Director of Design and Pre-Production

Next Level Apparel's 1800 - Unisex Ideal...

---

Make the Sale: How to Capture New Clients With the Reimagined Tubular Tee

While providing apparel for...

---

Pizzerias Present Promo Opportunities

The classic pie has seen renewed popularit...

UCLA Sues Under Armour for More Than $200 Million

Promogram

The biggest apparel sponsorship deal in college sports history has descended into a leg...

Protect Your Mental Health While on Social Media

Web Exclusive

Industry professionals share their tips for navigating the minefields of Facebook, Twit...

Canadian Government Looks to Extend Economic Aid

Promogram Canada

Expansion includes four more weeks of the CERB and three additional benefit programs to...

How to Optimize Facebook Live Broadcasts

Web Exclusive

The strategies come directly from a recently debuted tips video from Facebook.

Plan for Uncertainty in 2021

Promogram

With so much unknown right now, strategic planning can be tough, but there are things y...

A Front Row Seat for the Return of Movie Theaters

Promogram

Watching a film in the company of others again felt familiar and fun – and offered plen...