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Strategy

Man Faces Prison for Alleged $3M N95 Mask Fraud
Man Faces Prison for Alleged $3M N95 Mask Fraud
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The Chicago businessman was supposed to procure PPE for two large hospitals. Instead, a...

Target the Booming Virtual Recruitment Market
Target the Booming Virtual Recruitment Market
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There are big opportunities for promo products distributors to help fuel virtual recrui...

2021: Predictions for the Promo Industry

Can we get a do-over? The promo industry i...


Podcast: The Transformation of the Tubular Tee

Interview with Caius Olowu, director of de...


Four Seasons Landscaping Touts 'Lawn and Order' Merch

The Philadelphia small business that went ...

Manufacturers Contend With N95 Mask Shortages
Manufacturers Contend With N95 Mask Shortages
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A surge in COVID cases has left 3M and others struggling to keep up with PPE demand. Pr...

Covering Up: The New Normal
Covering Up: The New Normal
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Tips and tricks on how to communicate face-covering policies.

Case Study: Inspiring Activism Through Branded Merch
Case Study: Inspiring Activism Through Branded Merch
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The women behind the popular “VOTE” masks are just getting started.

Promo Distributors Should Target Cannabis Market
Promo Distributors Should Target Cannabis Market
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Election Day ballot measures brought different levels of cannabis legalization to five ...

Under Armour to Cut Ties With Over 2,000 Stores

The sportswear manufacturer will continue ...


New AI Tool Instantly Generates Brand Logos

The free offering comes from U.K.-based Zy...


Traditional Promo Rises in October ESP Searches

The demand for PPE is shrinking as the ind...

Make The Switch To Made In The USA: What To Look For In Your Supplier

Due to complications caused by the...


Republic Promos Recognized for Fast Growth

The women-run distributor was named to the...


Trump Outspends Biden on Campaign Merch

Still, when it came to total campaign spen...

In The News - November 2020
In The News - November 2020
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BIC Graphic North America (asi/40480) has launched three different promotions to...

Altitude Group Grows Revenue by 188%
Altitude Group Grows Revenue by 188%
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The parent company of AIM Smarter announced that the growth occurred over a 15-month pe...

Face Masks Could Soon Get Certification Labels
Face Masks Could Soon Get Certification Labels
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ASTM International, which sets standards for a range of products, is working with scien...

Social Media Marketing Trends for 2021
Social Media Marketing Trends for 2021
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A new report from Talkwalker and Hubspot provides insights.

End-Buyers Opt for Calming Colors in 2020
End-Buyers Opt for Calming Colors in 2020
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Suppliers are meeting demand with blues, greens and updated neutrals.

How to Earn Bigger Profits by Selling More Expensive Items
How to Earn Bigger Profits by Selling More Expensive Items
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Wouldn't it be nice if there was one surefire way to increase your revenue on every...