Strategy

Political Leaders Push for Greater Marijuana Legalization

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The growing cannabis market has significant potential for promo distributors.

PRO Act Gains Key Allies in the Senate

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Some promo pros think the bill, if enacted, could hurt the industry, particularly indep...

Case Study: Promo Items Offer COVID Relief

A Kentucky bank helped struggling communit...

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Threadfast Targets Reforestation With Earth Month Campaign

The apparel supplier will have a tree plan...

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HALO Names Kevin Pollack COO

The company is the second largest distribu...

Joe’s Picks: PPE & Drinkware

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Check out the latest in these two high-demand product categories.

Sasha Pirrie Joins BAMKO as National Sales Manager

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Pirrie was previously in sales leadership roles with Top 40 promo suppliers PCNA and Lo...

6 Digital Marketing Ideas for Shoestring Budgets

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Consider these strategies to increase your brand reach online.

Life After COVID: Promo's Road to Recovery

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ASICentral’s latest coverage on the impact of COVID-19 and the strategies to help distr...

Feds Seize $350,000 of Fake N95 Masks in Texas

Through the first three months of 2021, U....

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5 Businesses That Need to Buy Privacy Promos Now

With workforces going remote and...

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FedEx Becomes A Promo Products Distributor

The shipping giant’s FedEx Office subsidia...

Cimpress Shares Preliminary Q3 Results

Sales were down, and the company had an ei...

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Geiger Wins Gold For Its Green Efforts

The Top 40 promo distributor has also join...

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Promotions Planner: Get Out There

Start presenting ideas to clients for proj...

Boost Your Bottom Line: 6 Markets Looking for Leather Promos

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Gifts and awards have emerged as a major lifeline for the promo industry.  Clients...

Hullinger Departs for BELLA+CANVAS; alphabroder Names Pantano CEO

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Norm Hullinger had been CEO of alphabroder, promo’s second largest supplier, for nine y...

Patagonia Misses the Forest for the Trees

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The apparel company is banning added logos to help the environment, and while its inten...

PRO Act’s Future Is Foggy But It’s Still in Play

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Promo leaders fear the legislation could hurt the industry, but some labor advocates sa...

Celebrity-Studded Virtual Experiences in Demand

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Apps like Cameo and Looped allow you to connect with a wide variety of celebrities. The...

Facilisgroup Partners With LiV2

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The move marries LiV2’s educational platform with Facilisgroup technology for added acc...