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Strategy

Postal Service Hiking Rates in August
Postal Service Hiking Rates in August
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The U.S. Postal Service is moving forward with the planned price increases even though ...

Making History at ASI Show Chicago
Making History at ASI Show Chicago
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The first promotional products trade show since the COVID-19 pandemic – and my first tr...

The Great Office Materials Makeover: Binders, Folders, Notepads & More

Business is back in session!  Help get...


Q&A: The Marketing Value of Brand Stunts

Panera’s new “Swim Soup” collection is the...


US Says China Pays Hackers to Launch Cyberattacks

Such hackers were behind the assault on Mi...

Delta Apparel, Cintas Report Sales Gains
Delta Apparel, Cintas Report Sales Gains
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Both are Top 40 promotional products companies.

Facilisgroup Makes $12,230 Charitable Donation
Facilisgroup Makes $12,230 Charitable Donation
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The money will support organizations that help children in the Nashville area.

Apparel Trends From ASI Show Chicago
Apparel Trends From ASI Show Chicago
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Dye-sublimation and sustainability dominated the trade show floor.

Back in Business: 5 Creative Branding Ideas Your Clients Will Love
Back in Business: 5 Creative Branding Ideas Your Clients Will Love
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With the world finally returning to normalcy, businesses are looking for ways to get...

PCNA Names Bill Peterson VP of Sales

Peterson’s experience includes sales leade...


Team USA Looks to Earn Gold in Style

As the American uniforms get released, the...


Terry Bradshaw Delights & Motivates in ASI Chicago Keynote

The NFL legend inspired attendees on how t...

ASMR Ad Brings Attention to Heat Transfer Company

Supacolor worked with a popular YouTube in...


Wristbands Move From Fashion Statement to Event Facilitator

They’re helping people navigate through a ...


Dan Thurmon Delivers Inspiring ASI Chicago Keynote

The president of Motivation Works brought ...

Inventory Shortfalls, Higher Prices Loom for Promo’s Q4
Inventory Shortfalls, Higher Prices Loom for Promo’s Q4
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Supply chain pressures are triggering the anticipated challenges during promo’s busiest...

Taking a Swag-Filled Journey Across the US
Taking a Swag-Filled Journey Across the US
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There were so many sites to see – and gift shops to visit – in my summer road trip to T...

Inflation Higher Than Predicted in June
Inflation Higher Than Predicted in June
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Officials are split as to how long it will last.

Top 10 Things Promo Clients Really Want
Top 10 Things Promo Clients Really Want
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Industry veteran Cliff Quicksell presented his list at ASI Chicago.

Biden to Warn US Businesses About Hong Kong, Xinjiang
Biden to Warn US Businesses About Hong Kong, Xinjiang
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The president will highlight threats to U.S. business with connections to those regions...

The Yelp Effect: Pleasing the Empowered Customer
The Yelp Effect: Pleasing the Empowered Customer
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Terry Watson of Easify Inc. shared customer satisfaction tips at ASI Chicago.