Monday July 13, 2009 | Filed under:
Marketers across all industries are asking themselves the same question, "How can I capitalize on social media and actually integrate it into my marketing so it works?"Integrating ...
Wednesday July 1, 2009 | Filed under:
When it comes to catalogs, suppliers want to know how many to print and who to target. For distributors, the question always comes down to: what's the best use of catalogs for my...
Tuesday June 23, 2009 | Filed under:
Let me admit something right off the bat - I'm not under 35. However, I was more than happy to answer some questions for the new Facebook group "Promo 35," which provides an onlin...
Wednesday November 18, 2009 | Filed under:
How does sunny Florida in November sound to you? Then you'll be happy to hear registration's now open for ASI's 2010 Power Summit - at special rates for early birds.Next year's su...
Wednesday November 4, 2009 | Filed under:
I'm the chief technology officer for ASI and I'm also a Mac user, so I'm especially excited that we're developing ESP Online for Macs that will be available soon to the advertising...
Wednesday November 4, 2009 | Filed under:
You wanted it, and you got it. ESP Online for Macs will be here in early 2010. That means anyone using a Mac - including myself since I just switched from a PC - will now be able ...
Tuesday November 3, 2009 | Filed under:
ASI recently completed an exclusive study about end-buyer expectations for promotional products compared to other forms of advertising, the types of programs that use promotional p...
Tuesday November 3, 2009 | Filed under:
It's almost too easy to use superlatives when describing a company's top players. After all, they reached the apex because they're the best at what they do. The men and women on ...
Tuesday November 3, 2009 | Filed under:
Everyone gathered at the 2009 Power Summit in California has seen, heard and learned a lot already at numerous sessions, speeches and networking opportunities.Click here for a vide...
Monday November 2, 2009 | Filed under:
The secret to serving customers well is relatively simple: Listen, and then take action on what you've heard. Every day, ASI listens to members' needs via emails, phone calls and...
Monday November 2, 2009 | Filed under:
The ASI Power Summit 2009 at La Costa Resort and Spa near San Diego is underway.In the last 24 hours, we've enjoyed a speed networking event, a keynote speech by Hollywood marketin...
Thursday October 29, 2009 | Filed under:
I love you: Salespeople who didn't view the bad economy the past year as a hopeless situation, but rather, looked at it as an opportunity to really stand out and get it done. In ...
Friday October 23, 2009 | Filed under:
In today's fast-paced marketplace, anything that speeds and simplifies business is a huge plus, which is why I'm excited about the new automated features in ProfitMaker that make r...
Thursday October 22, 2009 | Filed under:
Today we're announcing the results of a new study that shows third quarter sales of promotional products are off 10.9% versus third quarter 2008. But while sales are still off, the...
Monday October 19, 2009 | Filed under:
A keen competitive edge can often make the difference between closing a deal - or closing up shop - which is why I'm happy to announce that we're now providing 70% savings on ship...