TIM ANDREWS BLOG
Thoughts and opinions on the advertising specialty industry
Top 5 Reasons to Advertise With Catalogs During a Recession
Tuesday March 3, 2009 | Filed under:
While we're acknowledging the economic challenges of today, we're not burrowing our heads in the sand. Instead, we're leading the way to aggressively help distributors find opport...
Industry Captain Retiring After 47 Years
Monday March 2, 2009 | Filed under:
From Matthew Cohn, vice chairman of ASI Family of Companies:When Judy Moore-Keefe first began working for the Cohn family, the year was 1962 and the company was Santa Claus Industr...
Time to Get Focused on the Recovery
Wednesday February 25, 2009 | Filed under:
I'm getting tired of the doom and gloom about the economy in the news media, which was originally quick to call the beginning of this recession and is happy to continue providing t...
ASI Presents Second Virtual Trade Show
Monday August 17, 2009 | Filed under:
Back by popular demand - the ASI Virtual Trade Show. We heard your feedback following our inaugural show in May - which many attendees thought was very productive, educational and...
Who’s HOT and Who’s NOT?
Friday August 14, 2009 | Filed under:
Are you on Counselor's HOT list? See who is and who isn't.Check out ASICentral's HOT Facebook post, to see readers' comments, interact and weigh-in.In addition to the list of hot ...
SAAC and State of the Industry
Thursday August 13, 2009 | Filed under:
I participated in an industry event recently - the 2009 SAAC Show in Long Beach, California. The Specialty Advertising Association of California invited me to discuss the state of ...
Awards From Suppliers - A Closer Look
Tuesday August 4, 2009 | Filed under:
Any time we present awards at an industry event like the recent black-tie Counselor Awards at ASI Show Chicago, we spend a lot of time working with the supplier designing the award...
4 More Hot Products - Video
Friday July 24, 2009 | Filed under:
On the final day of the ASI Show Chicago I found four more products that your clients will love. They're useful, well-made and inventive, and they include: Foldable plastic step-s...
Chicago Attendance Strong, Education Day up 7%
Thursday July 23, 2009 | Filed under:
The ASI Show in Chicago just ended and the numbers are in: we attracted nearly 4,300 distributors, with Education Day attracting nearly 900 distributors, up 7% from a year ago. F...
Chicago Hot Products Video
Thursday July 23, 2009 | Filed under:
The ASI Show in Chicago ends later today and I can't tell you how much I enjoyed doing business in the Windy City, which has really come into its own as one of the most vibrant and...
Counselor Awards Honors Distributor Salespeople
Wednesday July 22, 2009 | Filed under:
Every year I stand on stage at a fabulous venue during an ASI Show and look out on a black-tie crowd ready for our annual Counselor Awards and I feel exactly the same way: thrille...
New Email Marketing Tool for Distributors
Tuesday July 21, 2009 | Filed under:
Today we're launching a new, easy-to-use email marketing tool that allows distributors to quickly create and send email marketing messages and promotions to customers with the clic...
ASI Enhances ASI ContentBridge Platform
Monday July 20, 2009 | Filed under:
When someone like Dave Regan, vice president of sales at Counselor Top 40 Distributor The Vernon Company (asi/351700), gives a product a thumbs up, you can bet it's worth a look.Da...
Remembering Lenore Goldberg
Wednesday July 15, 2009 | Filed under:
There are many wonderful people in this industry, but Lenore Goldberg was a very special one. This week, I join her family, friends and colleagues in mourning her passing.I met Len...
Counselor Survey Shows Higher Employee Morale
Tuesday July 14, 2009 | Filed under:
What is your company doing to boost morale? Counselor magazine's second annual Best Places to Work survey indicates higher morale at industry firms. Interesting, considering the ...