TIM ANDREWS BLOG
Thoughts and opinions on the advertising specialty industry
Enjoying a Hot Time in Orlando
Monday January 24, 2011 | Filed under:
The ASI Show Orlando is off to a dynamic start. Sunday, show-goers took advantage of a bustling Education Day featuring more than 60 sessions, and last night we celebrated the 2011...
Editorial Reigns Supreme
Friday January 21, 2011 | Filed under:
If you were within earshot of ASI’s editorial office this week you would have heard an awful lot of whooping and hollering. We’ve received word that three of our magazines are fina...
ASI = Awesome
Thursday March 31, 2011 | Filed under:
It’s one thing for employees to say they’re happy. It’s another thing altogether for them to vote anonymously to get their company officially named a great place to work.Recently, ...
NYC Show Ends on High Note
Thursday March 24, 2011 | Filed under:
ASI just wrapped its New York City trade show and I’m pleased to announce an increase in distributor firms of 4% over last year.Like an army of dedicated mail carriers, 2,400 distr...
Green Going Gangbusters
Wednesday March 23, 2011 | Filed under:
Before the economy took a nosedive, green products were all the rage. Now, their value and appeal is rising anew.ASI’s Green Catalog, on sale now, goes so far as to include tips, k...
Go for the Green
Thursday March 17, 2011 | Filed under:
Test your St. Pat’s Day knowledge: What color was originally associated with the patron saint of Ireland? If you guessed blue, you’d be right. Today, of course, we brighten Irish-t...
Virtually a Snap
Thursday March 10, 2011 | Filed under:
Our March Virtual Trade Show attracted 1,700 attendees, no doubt drawn by the ease of networking from the comfort of home or office. We did get one “complaint,” but it’s one we’d g...
Ready, Set, Research
Monday March 7, 2011 | Filed under:
Each year, ASI conducts the most comprehensive and important research about our industry to create the Counselor State of the Industry report. But we can’t do it without you.All w...
Sales Surge Continues
Thursday March 3, 2011 | Filed under:
While no one is uncorking the champagne quite yet, economic indicators point to recent consumer spending surges nationwide as a sure sign we’re heading in the right direction. If I...
ASI Makes Some Noise
Monday February 28, 2011 | Filed under:
In an ongoing effort to increase awareness of the ad specialty industry, ASI has stepped up its public relations initiatives. Those efforts really paid off during our recent show i...
Sell Laughs, Close Deals
Tuesday February 22, 2011 | Filed under:
Want to close more sales? Take a tip from improv extraordinaire Wayne Brady. He advised our ASI Radio audience the best way to close a sale is to turn potential clients into fans w...
Dallas Show Sets Record
Friday February 18, 2011 | Filed under:
I’m very pleased to share the news that our Dallas show attracted nearly 3,600 distributors, an increase of 8.6% from last year, representing 1,545 distributor firms, up 10.5% – an...
Laura Bush Inspires Dallas Crowd
Friday February 18, 2011 | Filed under:
Former first lady Laura Bush wowed a standing room only crowd of nearly 600 at our keynote address in Dallas Friday morning. The audience laughed, cried – and gave her several stan...
Lights, Camera, Action from Dallas
Friday February 18, 2011 | Filed under:
We’re enjoying a terrific show in Dallas this week and if you’re not there, ASI TV is a great way to keep in touch with all the excitement.First up, a recap of my Town Hall meeting...
Promo Products Star in Dallas
Thursday February 17, 2011 | Filed under:
Look! What’s that, up in the sky? A bird? A plane? No, wait, it’s Promo Man! And he’s flying straight to a television set near you.Promo Man – the new superhero of the promotional ...