TIM ANDREWS BLOG
Thoughts and opinions on the advertising specialty industry
A Few Words from Norman Cohn
Monday November 19, 2012 | Filed under:
I recently attended the 2012 ASI® Power Summit in Naples, Florida, a wonderful annual gathering of about 250 of this industry’s most respected leaders.During one of our dinners, I ...
ASI Releases Landmark Research Study
Wednesday November 14, 2012 | Filed under:
This week, ASI® released the Global Advertising Specialties Impressions Study V.3, which contains the most powerful data available to convince clients of the cost-effectiveness of ...
Ideas for the Auto Body Market
Wednesday February 25, 2009 | Filed under:
When I was a teen, I got around my hometown of St. Louis Crossing, Indiana, in a beat-up 1968 Rambler Ambassador like the one to the right. I'm sure some nearby auto shops could ha...
Enhancing LogoMall with More Customization
Tuesday January 13, 2009 | Filed under:
One resolution I haven't had any trouble keeping is helping industry companies become stronger and more streamlined throughout 2009 and ASI is delivering. That's why I'm excited to...
Charitable giving: Dig a little deeper
Thursday April 2, 2009 | Filed under:
No matter what your personal situation, it's a guarantee somebody out there has it worse, which is why it's more important than ever to give.Right now, organizations like food bank...
Counselor Wins Third Neal Award, Stitches Nominated
Friday March 27, 2009 | Filed under:
Counselor magazine just won its third Neal Award in a row for editorial excellence. The Neal Awards are considered to be the Pulitzer Prize of the business press and Counselor was ...
Now’s Your Time to Advertise and Get the Word out
Monday March 23, 2009 | Filed under:
This is a time for making choices and suppliers are increasingly selecting Counselor and Advantages to get their message out.In fact, Counselor was ranked No. 1 in ad pages for 200...
Top 5 Reasons to Advertise With Catalogs During a Recession
Tuesday March 3, 2009 | Filed under:
While we're acknowledging the economic challenges of today, we're not burrowing our heads in the sand. Instead, we're leading the way to aggressively help distributors find opport...
Time to Get Focused on the Recovery
Wednesday February 25, 2009 | Filed under:
I'm getting tired of the doom and gloom about the economy in the news media, which was originally quick to call the beginning of this recession and is happy to continue providing t...
New Email Marketing Tool for Distributors
Tuesday July 21, 2009 | Filed under:
Today we're launching a new, easy-to-use email marketing tool that allows distributors to quickly create and send email marketing messages and promotions to customers with the clic...
ASI Enhances ASI ContentBridge Platform
Monday July 20, 2009 | Filed under:
When someone like Dave Regan, vice president of sales at Counselor Top 40 Distributor The Vernon Company (asi/351700), gives a product a thumbs up, you can bet it's worth a look.Da...
Digitally Speaking, for Sex and the City and Wedding Crashers
Monday July 13, 2009 | Filed under:
Marketers across all industries are asking themselves the same question, "How can I capitalize on social media and actually integrate it into my marketing so it works?"Integrating ...
Cool Products Video and HOT Party Photos
Thursday September 17, 2009 | Filed under:
Direct from the floor of the ASI Holiday & Incentives Expo in Las Vegas - here's my first cool products video, with seven unique products your clients will love for the all-importa...
Educating Buyers in Today’s Philadelphia Inquirer
Monday December 21, 2009 | Filed under:
Monday's Philadelphia Inquirer featured a story about the growth of hand sanitizers in our industry - educating end-buyers about the value of providing useful advertising specialti...
Hand Sanitizers Rival Pens in Popularity
Thursday December 17, 2009 | Filed under:
Here's an astonishing statistic to consider during cold, cough and sneeze season: searches for "hand sanitizers" by distributors via ASI's products database jumped 439% for the per...