TIM ANDREWS BLOG
Thoughts and opinions on the advertising specialty industry
Get Happy with Affinity Express
Monday October 18, 2010 | Filed under:
How many times do you wish you had an extra pair of hands to manage heavy workloads? If you’re like me, extra work and projects that need to be done “yesterday” have a habit of arr...
Select the Best of the Best
Wednesday October 6, 2010 | Filed under:
Here at ASI, we take your feedback seriously. In the last year, for instance, distributors rated over 100,000 transactions in 25,000 supplier ratings reports to help determine the ...
Industry Joins Fight Against Breast Cancer
Thursday September 30, 2010 | Filed under:
In October, during National Breast Cancer Awareness month, the promotional products industry is following the lead of the NFL, MLB and NHL to help raise money for cancer research –...
The Tailgater’s Checklist: Games, Gear and More
Friday September 17, 2010 | Filed under:
No matter who you bet on during the NFL season opener, one clear winner emerges week after week: the billions being made on merchandising.Forbes estimates the Steelers alone are wo...
Celeb Marketers=Sales
Thursday September 2, 2010 | Filed under:
As ASI’s Successful Promotions reports in this month’s issue, when it comes to marketing, sex still sells. And if you’ve got a sexy celebrity hawking your goods, look out: You just...
The Gift Book: Christmas in July
Monday July 26, 2010 | Filed under:
When the thermostat hits 90 and beyond, it’s hard to think of winter, but now is the perfect time to plan for the fourth-quarter gift-giving season, when more industry sales occur ...
We Woof You a Happy Holiday
Wednesday December 22, 2010 | Filed under:
Dogs that Tweet. Now I really have seen everything. While searching for unique promo pet products we came across a device from Hammacher Schlemmer that lets Hairy Potter share his ...
’Tis the Season to Shop, Spend and Send
Wednesday November 24, 2010 | Filed under:
Whether you shop on Black Friday or Cyber Monday, give or receive, we’re hoping a business gift-giving tip sheet and the results from a recent survey on corporate spending will rin...
What’s the Big Idea?
Wednesday November 17, 2010 | Filed under:
What slips in a pocket, pops in an envelope and makes a perfect leave-behind on sales calls? If you guessed the Spring 2011 Idea Showcase catalog, you’re right.As a testament to it...
Spend It to Make It
Monday November 15, 2010 | Filed under:
Where’s the beef? According to suppliers, it’s in e-marketing. A survey in this month’s Supplier Global Resource magazine says suppliers invigorated by this year’s sales surge are ...
Promotional Products Beat Prime-Time TV
Monday November 8, 2010 | Filed under:
ASI just released the results of a landmark study that proves advertising specialties beat out prime-time TV, radio and print advertising as the most cost-effective advertising med...
NYC Show Ends on High Note
Thursday March 24, 2011 | Filed under:
ASI just wrapped its New York City trade show and I’m pleased to announce an increase in distributor firms of 4% over last year.Like an army of dedicated mail carriers, 2,400 distr...
Green Going Gangbusters
Wednesday March 23, 2011 | Filed under:
Before the economy took a nosedive, green products were all the rage. Now, their value and appeal is rising anew.ASI’s Green Catalog, on sale now, goes so far as to include tips, k...
Go for the Green
Thursday March 17, 2011 | Filed under:
Test your St. Pat’s Day knowledge: What color was originally associated with the patron saint of Ireland? If you guessed blue, you’d be right. Today, of course, we brighten Irish-t...
ASI Makes Some Noise
Monday February 28, 2011 | Filed under:
In an ongoing effort to increase awareness of the ad specialty industry, ASI has stepped up its public relations initiatives. Those efforts really paid off during our recent show i...