TIM ANDREWS BLOG
Thoughts and opinions on the advertising specialty industry
Tips for Marketing to Women
Friday February 26, 2010 | Filed under:
Today, more than half of all businesses are owned by women, who make or influence 85 percent of all purchasing decisions - to the tune of $7 trillion a year by some estimates. Thei...
Educating San Diego on FOX TV
Thursday February 25, 2010 | Filed under:
There's a noticeable vibe on the show floor here at ASI San Diego, so much so that FOX 5dispatched a crew to the convention center for a segment on products catching everyone's eye...
Find Your Way to San Diego – 2 Videos
Thursday February 25, 2010 | Filed under:
We're here in California enjoying day two of our very first show in San Diego. More than 5,000 sunshine state distributor firms belong to the ASI network. But guess what? More than...
Promo Products on the Charity Auction Block
Wednesday February 24, 2010 | Filed under:
The administrative team at ASI - spearheaded by Carole Seymour - organized a silent auction to benefit the Bucks County chapter of the American Red Cross. Over two days, employees...
Promo Products Save Taxpayers Millions
Friday May 28, 2010 | Filed under:
Don’t you love when the government saves us money – rather than spends it? If so, you’ll appreciate this: Using promotional items to remind people to mail back their census forms c...
Working for You: Promo Products on CBS Station
Wednesday May 19, 2010 | Filed under:
CBS affiliate WFMY of Greensboro/Winston-Salem (weekly audience: 671,980) recently showcased a number of promotional products on its long-running “Good Morning Show,” including caf...
Savvy Solutions Provide Keys to Success
Tuesday May 11, 2010 | Filed under:
I recently put MediaTree President Rob Watson on the “Hot Seat” at our New York Show to discuss how his company rode the Internet wave to become one of the world’s leading digital ...
Hot Products: A Real Treat from New York
Thursday May 6, 2010 | Filed under:
ASI TV shot a lot of video at our New York show this week and I'd like to share some highlights from my "Tim's Takes," direct from the Counselor awards and a bustling show floor at...
Live Green, Love Green, Buy Green
Wednesday April 21, 2010 | Filed under:
To celebrate the 40th anniversary of Earth Day we're offering a one-day sale of our best-selling, eco-friendly Green Catalog. From 8 a.m.-7 p.m. ET Thursday, all new sales of the 2...
Cool Products From Hot Sponsors
Friday July 16, 2010 | Filed under:
How do you determine what’s hot? Counselor magazine editors tackle that question every year when devising their annual list of the hottest people, products and ideas in the ad spec...
School’s Out – But School Products Are In
Thursday July 15, 2010 | Filed under:
It’s never too soon to stock up on Back to School items, and I got a terrific preview of fun products this week at ASI’s Chicago show.Click here to watch my Tim’s Take sampling of ...
Some Like it Cool…We Like it Hot
Thursday July 1, 2010 | Filed under:
One of the best parts of this job is checking out all the cool stuff fueling this industry. This week, we released a Top 10 list of the hottest products with the season’s coolest f...
Celebrate the Top 10 U.S.-Made Promo Products
Tuesday June 22, 2010 | Filed under:
Not long ago, The New York Times asked “Is anything made in the U.S.A. anymore?” Their answer? “You’d be surprised.” I know I was.The U.S. remains by far the world’s leading manufa...
We’ve Got Your Number
Friday June 11, 2010 | Filed under:
What would you say if someone offered you a complete customer service center – for free?That’s exactly what ASI is now offering distributors who buy our 2011 Spectrum catalog. In D...
Court Votes with Promo Products
Tuesday October 19, 2010 | Filed under:
In a few weeks, ASI will unveil the newest version of the industry’s most influential survey: the 2010 Advertising Specialties Impressions Study. The much-anticipated study provide...