TIM ANDREWS BLOG
Thoughts and opinions on the advertising specialty industry
’Tis the Season to Shop, Spend and Send
Wednesday November 24, 2010 | Filed under:
Whether you shop on Black Friday or Cyber Monday, give or receive, we’re hoping a business gift-giving tip sheet and the results from a recent survey on corporate spending will rin...
ASI Mags Continue Winning Streak
Friday November 19, 2010 | Filed under:
It’s always great when your kid’s soccer team kicks butt on the field. But when they score big against the best players in the league, great becomes phenomenal.And phenomenal is pr...
What’s the Big Idea?
Wednesday November 17, 2010 | Filed under:
What slips in a pocket, pops in an envelope and makes a perfect leave-behind on sales calls? If you guessed the Spring 2011 Idea Showcase catalog, you’re right.As a testament to it...
What’s Your Question for Laura Bush?
Tuesday November 16, 2010 | Filed under:
Since leaving the White House, former First Lady Laura Bush has spoken out loud and clear on a number of issues. On Tuesday, November 30, she’ll speak her mind on ASI Radio. If you...
Spend It to Make It
Monday November 15, 2010 | Filed under:
Where’s the beef? According to suppliers, it’s in e-marketing. A survey in this month’s Supplier Global Resource magazine says suppliers invigorated by this year’s sales surge are ...
Promotional Products Beat Prime-Time TV
Monday November 8, 2010 | Filed under:
ASI just released the results of a landmark study that proves advertising specialties beat out prime-time TV, radio and print advertising as the most cost-effective advertising med...
New Members Join Advisory Boards
Monday November 8, 2010 | Filed under:
When we put out a call to the industry for nominations to ASI’s four newest advisory boards, we expected a reasonable response. Turns out, we received a whopping 1,300 votes – perh...
Let the Rebound Begin
Tuesday January 25, 2011 | Filed under:
We announced some great news for the industry at our show in Orlando this week: According to an ASI study, the ad specialty industry began its recovery in earnest in 2010, increasi...
ASI’s Grade A Day for Education
Monday January 24, 2011 | Filed under:
We just enjoyed a milestone day in ASI’s education program. Monday, we “pinned” the first graduates of the Advertising Specialty Institute Certification Program and awarded them th...
Enjoying a Hot Time in Orlando
Monday January 24, 2011 | Filed under:
The ASI Show Orlando is off to a dynamic start. Sunday, show-goers took advantage of a bustling Education Day featuring more than 60 sessions, and last night we celebrated the 2011...
Editorial Reigns Supreme
Friday January 21, 2011 | Filed under:
If you were within earshot of ASI’s editorial office this week you would have heard an awful lot of whooping and hollering. We’ve received word that three of our magazines are fina...
ASI = Awesome
Thursday March 31, 2011 | Filed under:
It’s one thing for employees to say they’re happy. It’s another thing altogether for them to vote anonymously to get their company officially named a great place to work.Recently, ...
NYC Show Ends on High Note
Thursday March 24, 2011 | Filed under:
ASI just wrapped its New York City trade show and I’m pleased to announce an increase in distributor firms of 4% over last year.Like an army of dedicated mail carriers, 2,400 distr...
Green Going Gangbusters
Wednesday March 23, 2011 | Filed under:
Before the economy took a nosedive, green products were all the rage. Now, their value and appeal is rising anew.ASI’s Green Catalog, on sale now, goes so far as to include tips, k...
Virtually a Snap
Thursday March 10, 2011 | Filed under:
Our March Virtual Trade Show attracted 1,700 attendees, no doubt drawn by the ease of networking from the comfort of home or office. We did get one “complaint,” but it’s one we’d g...