Well. 2020 wasn’t what anyone signed up for.

Nevertheless, the adjustments we all made to our personal and professional lives last year are now commonplace in 2021, and the signs and displays market has played a big role in helping us navigate these new challenges. With the ability to communicate, educate and even entertain at a single glance, signage has limitless market potential for distributors and goes a long way in aiding local businesses.

Here are a few sales opportunities to consider in this thriving market:

Distancing Signage
These ad specialties have become a staple in most grocery stores, retail establishments and schools as they adhere to proper safety protocols. Examples include “distance dots,” a.k.a. signs placed six feet apart that ensure customers keep their distance in line, and directional arrows to promote one-way traffic down aisles.

Protective Barriers
Seamlessly coinciding with distancing signs, these barriers are essential safety items that protect employees and customers in checkout lines, customer service areas and more.

Branded Walls
Once a mainstay in the trade show world, these bold and dynamic signs are being repurposed for home-based businesses and studios because they make optimal backdrops for Zoom calls, work meetings and virtual conferences.

Safe Workplace Education
In addition to proverbial “Welcome Back!” signage for office buildings allowing workers back in-person, workplaces need to inform their employees of company protocols, including sanitizer stations, handwashing guidelines, closed offices, off-limits workstations and newly implemented kitchen/breakroom rules.

These are just a few of the nearly endless uses for signs and displays in your community, and distributors like you will want to be out in front of these needs by communicating with customers as their businesses continue to adapt to the times.

For more help reaching potential signage customers, contact your account manager today.