The Imprint
Sales | June 20, 2022
The Perks of Company Stores
Adding an easy-to-use online store to your business’s digital presence is one of the best ways to help your end-buyer customers find the products they need. ASI has you covered with Company Stores.
Company Stores are websites filled with products pre-designed with your customer’s logo at negotiated price points which will help streamline your order process and easily engage with your customers. Other benefits include:
- Consistent and increased sales with a tool that encourages online shopping from end-buyers
- Easy-to-track orders
- Automatic payments
- Enhanced client relationships thanks to streamlined ordering
Now that you have the basics, let's go into detail about this invaluable sales tool.
How can your customers use Company Stores?
Most commonly, companies can use this tool as a means to create a custom website in the form of a customer store. They can sell branded merchandise to the public complete with a secure login for each user and payment at checkout. They can also use it as an official employee store where clients’ employees can purchase official branded merchandise (apparel, gifts, etc.). Employees can check out using their own payment method, and password protection keeps the store available to employees only.
Employee incentive programs are another popular use for Company Stores. Assign points or a dollar amount and allow employees to pick their reward from a list of options. Diving into more specific options, the platform can create niche market stores and event and fundraising stores to strategically promote to targeted buyers.
Features of Company Stores
- Product choices – Merchandise your store with your own products from nearly 3,000 ASI supplier members.
- Customer branding – Add your client’s logo to all virtual sample-ready product images.
- E-commerce enabled – Sell directly from your site the moment you launch.
- Point and couple system – Allow users to show only at certain price points.
- Password protected – Limit access to only the customers you want.
- Store designs – Choose one based on the theme of the event, market or specific client.
Questions to Ask Clients
- Do you have an online store currently and does it need to be updated or streamlined?
- Do you sell brand apparel or other promo?
- What kind of products are you interested in?
- What industries or events do you market towards?
Visit our Company Stores website to learn more about this versatile tool and how to get started.
About ASI
Advertising Specialty Institute, ASI, is the leading membership organization helping screen printers, embroiderers, sublimation businesses, print shops, graphics pros and solo entrepreneurs sell promotional products. ASI provides technology, support, education, marketing and other tools to help members find customers, source logoed items and swag, network with wholesale suppliers, launch e-commerce websites and more. Visit joinasi.com to explore what ASI has to offer.