The busy Q4 sales season is just around the corner. Your clients need corporate and employee gifts, as well as awards to celebrate the end of the year. Let’s take a look at some markets and products you can pitch now to close the year strong.

Charity Events/Nonprofits

With a wide variety of product possibilities and events like fundraisers and 5Ks, targeting charity events and nonprofits is a great way to finish out the year.

Possible Products:

• Apparel
• Bandanas
• Stress balls
• Sunglasses
• Bracelets and wristbands
• Lip Balm
• Tents and banners
• Lanyards

Promo Tip: Nonprofit bundles pair great with tote bags, and since there's a large variety of promos to choose from in this space, mixing and matching for a themed event is perfect for this market. 

Corporate Gifts and Incentives

Remind your customers how important it is to show employees and clients how much they appreciate them.  

Possible Products:

• Gift sets
• Awards
• Watches
• Electronics
• Desk accessories
• Food gifts, like snack boxes
• Travel items, like custom luggage

Promo Tip: Consider pitching items from a few different price points based on your client's budget. Even something small can have a big impact on their employees and customers. 

Hospitality/EOY Travel

Make sure your hospitality clients are stocked with the best-looking gifts and small touches that really complete any experience. Their clientele expects the royal treatment, so pitch products that will give them a warm and fuzzy feeling, while continuing to build customer loyalty.

Promo Products:

• VIP gifting for loyal travelers
• Branded tech like chargers and earbuds for solo travelers
• High-end luggage or accessories
• Hand sanitizer, no-contact tools
• Towels and duffel bags

Promo Tip - The options are endless, but the focus will remain on customer loyalty and employee appreciation.

Evergreen Promo

Timeless and reliable, you can’t go wrong with the most popular products in promo.

Promo Products:

• Pens
• Notebooks
• Drinkware
• Apparel
• Umbrellas
• Calendars

Promo Tips: When using this strategy, set a reminder in your calendar to follow up at the end of Q1/Q2 to see how clients are using their promo and if they need any reorders. 

Promo Seasons

With all of this in mind it’s also helpful to know that certain industries have busier promo seasons.  Although companies can order promo anytime of the year, knowing their peak seasons is important. You should reach out to customers at least 3 months before to make sure all orders are ready on time. 

Promo Seasons:

• Winter: Finance
• Spring: Education
• Summer: Healthcare
• Fall: Construction
• Year-round: Manufacturing

Prepare your clients with the best and newest promo for every season by staying on top of emerging trends. Frequently read articles and keep an eye out for news affecting our industry so you can continue to be the best resource for your clients.