The Imprint
Sales | January 25, 2022
Get Proactive With These ESP Presentations Tips
One of the best ways to close more sales is with polished sales presentations, and ESP Presentations is the easiest way to get there. Our comprehensive tool allows you to quickly and efficiently build professional presentations with our designed templates or a customized creation of your own.
The way you present your brand and products can make a huge impression on your clients, but what are the best ways to use presentations to boost your business? Try these tips:
Create Presentations for Brainstorming Meetings
Identify the markets you want to target, then create presentations based on related themes. Use these presentations to quickly send to customers, or bring them to a brainstorming meeting. Take a look at some presentation ideas based on 2021 trends:
- January – Share health and wellness products with your customers to start the new year.
ESP Presentation Ideas: Top 7 Trending Wellness Products, 6 Ideas for Employee Health Products
- March – Start reaching out to your customers about summer promos.
ESP Presentation Ideas: Must-have Essential Summer Apparel, 4 Products to Keep Customers Cool
- July – Back to school planning starts, so send your customers some ideas to strike up the promo convo.
ESP Presentation Ideas: Top 5 Teacher Appreciation Gifts, E-ssential E-learning Promo Ideas
- November – Last-minute EOY spending is in full swing, so this is a great time to give customers ideas on what they can spend remaining budget on.
ESP Presentation Ideas: 6 Evergreen Promo Basics, 7 Worth-it Splurge Promos
With these outlines sketched out, you’ll be more prepared to pitch prospective clients with products they need. This type of foresight is a desirable quality in any business partnership and is a great way to make your first impression count.
Consider Creating Product Price Set Strategies
It doesn’t matter if you’re working with a small, mid-sized or large company – preparing product sets for all budgets will have your bases covered for any scenario (This is sometimes referred to as pricing lining). For each product, create a presentation with 3-5 pieces for each price point (budget-conscious, mid-level, high-end) so you’re prepared to adjust your presentation on the fly if the client you’re pitching clues you in on the range they are looking for.
Publish Presentations to Your Website
You’ve done your planning and research. You’ve created a well-rounded presentation. Now what?
Use your presentation as a piece of content by publishing your hard work to your website. Some of the benefits of this include:
- Driving traffic to your website every time you do a price quote
- Creating offers to add to your website/social media
- Control the products and pricing/discounts you want to offer
- Allowing customers to easily interact with your brand and order directly from the presentation link
To learn how, visit our ESP Presentations website.
What are some ideas you have for ESP Presentations? Let us know and we can help you incorporate them in your next one.
About ASI
Advertising Specialty Institute, ASI, is the leading membership organization helping screen printers, embroiderers, sublimation businesses, print shops, graphics pros and solo entrepreneurs sell promotional products. ASI provides technology, support, education, marketing and other tools to help members find customers, source logoed items and swag, network with wholesale suppliers, launch e-commerce websites and more. Visit joinasi.com to explore what ASI has to offer.