The next webinar in our monthly webinar series focused on understanding the Global Ad Impressions Study and using it to land more sales. If you missed it, don’t worry! We’re recapping all the valuable info here on the blog.

The Global Ad Impressions Study is a survey that’s conducted by our award-winning research team every 18 months. It generates powerful data proving that promotional products comprise the most high-impact, cost-effective advertising medium a business can invest in. Based on in-person and online data collection from tens of thousands of consumers in the U.S. and Canada, this study provides powerful stats on trending products and consumer behavior. The stats are then displayed in infographic style, making them easy to understand, digest and use!

You may be asking yourself: How can I use this study? Here are five powerful ways to utilize the information in our Global Ad Impressions Study:

1. Enhance your social media game. Using these stats on your social pages, whether you retweet them from ASI or create your own artwork, is a great way to position yourself as an industry leader and show the value of the products you sell.
2. Complete your customer profiles to make better product recommendations. Use these stats to craft the perfect product pitch based on who your prospects are. Let’s pretend you’re about to meet with Janet who needs promo products for a golf tournament she’s running for her local women’s golf club. Use the study to find out that 57% of consumers prefer polos that are attractive, and women and baby boomers are two groups of people who say that eco-friendly products matter to them. So, you’ll want to include a logoed polo made from recycled plastic in your pitch to Janet!
3. Improve your product recommendations. Check out the different category spotlights in the study, like masks, office supplies and bags. Find out what makes each product sell and use that information in your pitches. For instance, the study tells you that the quality of drinkware, more than its attractiveness, is why people keep and use a drinkware product. This information can help you justify a higher price to your customers.
4. Boost your pitch decks. Include several of these eye-opening stats in your presentations, especially for new customers who might not yet understand the power of promotional products!
5. Stay informed to keep your sales numbers up. If you know what products are trending, you’re going to land more successful sales. For instance, this year we saw a huge jump in sustainable products. By arming yourself with this information, you can anticipate what your customers will be looking for.

Every year and a half, the Global Ad Impressions Study gives you fresh content so you can stay relevant and get a leg up on your competitors. It provides you with the opportunity to show your clients the real value of logoed products in comparison to other forms of non-digital advertising. You can download the full study here. If you’d like to sign up for our future webinars, visit our resources page.